Ciaran’s Omnipurpose Blog

I watched Hugh-Fearnley Whittingstall's Chicken Run. There's not really much to add to what he's done; he's kept the issue of industrialised food production up in the public debating space, but I did stumble over this:

That's right! It's a Cheeseburger in a can. If McDonald's burgers don't look anything like the pictures, do you expect this to? I'm curious to see what the actual contents of the can look like, but suspect that I'll wind up with nightmares as I look at some grey, tuna-shaped chunk of matter.

To be fair, this is camping food. It's designed (to use modern marketing parlance) to be a "portable cheeseburger solution for the outdoor nutritional context". It isn't meant to be haute cuisine.

Having said all that, though, it does cost FOUR EURO! That's a hell of a lot of money, especially when you consider that some of the nicest meals you'll ever taste involve beans and sausages cooked in the open for pennies after a long hike. In my opinion, this puts to rest the argument that people eat bad food to save money (an argument that gets trotted out all the time in response to campaigns to get us to eat more healthily/ ethhically).