When eating good food, good as in MMMMmmmmm, not necessarily healthy, seratonin, a “mood”-drug will be released in the brains, making us temporarily happy. Most people are unconscious on this, and when feeling sad, they eat candy/crisps to make themselves feel better, rather than dealing with the problem in some other way.

I believe this “mood”-drug is also released when training, or maybe it was endorfine, but this is the “natural” lucky-pill.

Well, getting slightly off-topic so I’ll cut to the point on this “mood”-matter: I can imagine people will be sad, depressed, maybe even a bit frightened after watching the commercial, which, in result will give them an even bigger lust towards eating crisps/candy, without them understanding why. Perhaps, just thinking out loud.

So, what can be done o’rly?
- Raise unhealthy sugar/fat-taxes/
- __Lower healthy food prices!__
- The government needs to spend _ALOT!_ more money on educating people on food. “Fruit and vegetables is good” and “sugar” is bad just doesn’t cut i, as stated earlier in the post.
Asking the average joe how to lose weight, they would probably say something like: “cut out ALL food”, when it is actually “eat RIGHT fat, and ENOUGH of it, medium carbs, high/medium protein, cardio!”
It’s not hard at all, and can be easily taught. You can learn ALOT on reading on the right places (muscletalk!!!), but when you can get cheap crisps and feel gooood, why bother?
- To some degree…. force people?

Conclusion: There is a solution to this problem, but it’s going to be expensive. But the alternative is spending even MORE money on obese people that is being done now! Tough choice? I think not…